The advert I will be blogging about is Honda’s Impossible Dream , which is a panoramic 2 minute long television commercial that was originally launched on December 2, 2005 in the United Kingdom. And has been re-released in 2010 with an extra 30 seconds, replacing the original hot air balloon ending with a Honda jet rising from the waterfall to take our hero on his fantastic voyage. The ad, by Wieden + Kennedy, is seen by some as a parable for the life of Soichiro Honda – the Japanese manufacturer’s founder and originator of the idea ‘Difficult is worth doing’. According to Honda ‘By aiming for the impossible, Honda makes impossible dreams happen.’ An excellent philosophy.

I’ve always been a dreamer. Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. Explore. Dream. Discover. That’s what I believe in. And I’m pretty sure the guys at Honda feel the same.

At two and a half minutes long , the extended version is 30seconds longer than the original and is intended to show the future of the brand. In the new extended version instead of floating away in an air balloon over the waterfalls our hero jumps into a Honda Jet , a Honda hydrogen powered car and even runs into ASIMO the robot . “Impossible Dream is a fantastic opportunity to showcase both Historic and future products in a film” – Honda

Once again, Director Ivan Zacharias brings his hallmark skill for delivering effortless drama to the new cuts which have been seamlessly integrated into the original. As usual, his attention to detail and direction of performance are second to none and Impossible Dream 1.5 certainly won’t disappoint fans of the original.

Credits

Agency
Agency: Wieden + Kennedy
Producer: Dannie Stewart
Creatives: Sam Heath, Chris Groom

Production
Production Company: Stink
Director: Ivan Zacharias
Producer: Nick Landon

Editorial
Editing Company: Robota
Editor: Filip Malasek
Post-Production / VFX
Post-Production / VFX Company: The Mill
Mill Office: London
VFX Producer: Gemma Smith
2D Lead Artists: Barnsley
3D Artists: Graeme Turnbull
Assist: Paul Downes
Colourist: Adam Scott

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